Canada’s biggest grocery chain will offer insurance coverage to anyone who dies in an accident while under the care of its insurance company.
Saskatchewan-based Grocery Chain Fresh, which sells groceries across Canada, said on Tuesday it would start offering the coverage to the first 50 customers in the next two years, and plans to expand the coverage throughout the country.
“We believe this will give our customers the best protection possible,” said Dave Johnson, the company’s chief executive officer.
“The first 100 customers in Saskatoon will have coverage from now on.”
Grocery Chain says it has more than 1,200 members nationwide, and that the coverage is free for all members with an eligible annual income of $25,000 or less.
Grocery chain, which is part of the United States-based Sobeys Group Inc., is a leading supplier of groceries to more than 250 U.S. grocery stores.
“Our commitment to our customers and our customers’ families is the most important part of this business,” Johnson said.
“At Grocery Chains Fresh, we’re a family owned and operated business and we have a dedicated team dedicated to protecting our customers.”
The company says it will also offer a free roadside assistance program to help cover any additional costs.
Sawsaw is a subsidiary of Canadian Food Holdings Corp., a Canadian-owned company.